A swipe file only earns its keep at retrieval time. Everyone in marketing saves great ads and landing pages; almost nobody can produce the right example in the moment it’s needed — staring at a blank headline field, knowing the perfect reference is somewhere in a screenshots folder, a Notion graveyard, and four bookmark folders named “inspo.”
Marqly fixes the retrieval half, which fixes the swipe file. Save examples in one click as you encounter them, highlight the specific line or element that earned the save, and pull anything back later by describing it — “the SaaS pricing page that leads with the annual toggle” — no title, no brand name, no folder spelunking.
Capture the example before the feed moves on
Swipe-worthy material shows up mid-scroll and disappears just as fast. Marqly’s save is one click from the browser toolbar, so capturing an ad, a landing page, or a piece of copy doesn’t interrupt whatever you were actually doing. On your phone, the iOS app catches what you find there.
For landing pages, there’s a sharper tool than the link: save the page as a PDF. The capture matches the on-screen layout — lazy-loaded images included, processed locally in your browser — so you keep the page as it looked, immune to the redesign that will eventually replace it. Ads get rotated out; landing pages get A/B-tested into something else entirely. The PDF keeps your copy of the version that impressed you. More on that capability in how to save a webpage as a PDF and the quick version in this FAQ.
Highlight the exact line that earned the save
A saved landing page is 2,000 words of which you cared about eleven. Six months later, the eleven are unfindable — unless you marked them.
Marqly’s highlighter works on any website: select the headline, the CTA, the objection-handling paragraph, and highlight it in one of six colors, with a note if you want to record why it works. Colors can carry your own taxonomy — hooks in yellow, proof elements in green, CTAs in blue. Highlights persist on the page when you revisit and sync to your library, so the specific craft you admired becomes part of the permanent record, not a memory that decays with the tab.
Retrieve by describing what you remember
Here’s where the whole system pays out. You never remember the brand; you remember the move. “The ad that opened with the customer’s exact complaint.” “The onboarding page with zero form fields.” Keyword search is useless for this, and folders only work if Past You predicted the question.
Semantic search runs on the move itself: describe the technique and Marqly finds the save, searching across content and your highlights — which is exactly why highlighting the good part matters. Every save is also AI-tagged automatically on the way in, so the file organizes itself without a filing habit. The retrieval behavior is unpacked in how to search bookmarks with AI.
The side-panel library makes the swipe file usable while you work: open it next to the draft you’re writing and browse or search your saved examples without leaving the page. Reference on the left, blank headline field on the right — which is the position a swipe file was always supposed to occupy, instead of a folder you forget to open.
Boards turn the file into references you can hand over
Group examples into boards: one per format (“long-form sales pages”), per project (“Q3 rebrand references”), or per client. A board holds links and highlights together, so it reads as an annotated reference set, not a link pile.
Boards also share as public pages — anyone with the link can view without signing up. Sending a client “here’s the direction, with the specific elements I want to steal highlighted” becomes one URL.
Getting started
Sign up free at app.marqly.com — no card required — and install the extension for Chrome, Edge, Firefox, or Safari. Then seed the file: the next five ads or pages that make you stop, save them, and highlight the one element that caused the stop. That highlighting habit is the entire discipline; everything else is automatic.
Who this is not for
Marqly is not an ad-spy tool. It doesn’t scrape the Facebook Ads Library, track competitors’ active campaigns, or auto-collect creative at scale — you save what you actually see, which is a different (and more opinionated) kind of file. There are also no team features, so an agency wanting a shared, multi-editor swipe library won’t find that here; public boards let others view your file, not edit it.
The fit: you’re a copywriter, designer, or marketer building a personal reference library, and your real problem is that saved inspiration goes into a hole it never comes out of. Save in one click, highlight the good part, retrieve by describing it — that’s the loop Marqly runs.
Frequently asked questions
What can I save into a swipe file with Marqly?
Anything you can open in a browser: landing pages, ads you encounter, emails viewed in webmail, pricing pages, onboarding flows, portfolio pieces. Save the link with one click, or capture the full page as a screen-faithful PDF when you want the exact layout preserved — lazy-loaded images included, processed locally.
How do I find a specific example months later?
Describe it. Semantic search works by meaning, so 'the headline that turned the objection into the hook' finds the save without the brand name or title. Search covers page content and your highlights, which is why highlighting the specific line you admired pays off at retrieval time.
Can I share my swipe file with a client or friend?
Yes. Group examples into a board — by format, campaign, or client — and share the board as a public page. Anyone with the link can view it without creating a Marqly account, which makes it a clean way to send references to a client or collaborator.