Marqly vs Toby: Which is better? (2026)
Executive verdict & bottom line
- Choose Marqly if — Anyone who saves more than they can organize — researchers, students, and heavy readers who want to find things again by describing them. It adds semantic search (find by meaning), AI summaries, YouTube AI (summary, chat, transcript), AI Q&A over your saves that Toby doesn't offer.
- Choose Toby if — Teams and tab hoarders who work out of dozens of open tabs and want to save, restore, and share whole sessions — not archive page content.
Looking at the broader market? See our comprehensive benchmark of the best bookmark managers in 2026.
Feature comparison
| Feature | Marqly | Toby |
|---|---|---|
| AI auto-tagging | ✓ | ✓ |
| Semantic search (find by meaning) | ✓ | — |
| AI summaries | ✓ | — |
| YouTube AI (summary, chat, transcript) | ✓ | — |
| AI Q&A over your saves | ✓ | — |
| Web highlighter | ✓ | — |
| Notes on highlights | ✓ | ✓ |
| Save page as PDF | ✓ | — |
| Full-text search | ✓ | — |
| Save all open tabs | ✓ | ✓ |
| Public sharing (boards/collections) | ✓ | ✓ |
| Pocket import | ✓ | — |
| Browser bookmarks import | ✓ | ✓ |
| Offline reading | — | — |
| iOS app | ✓ | ✓ |
| Android app | ✓ | ✓ |
| Browser extension | ✓ | ✓ |
| Free tier | ✓ | ✓ |
| Public API | — | — |
| Self-hostable | — | — |
| Price | Free · $72/year (≈$6/mo) or $9/month | Free · Productivity $4.50/member/month billed yearly ($54/yr) or $6/month; Team $8/member/month billed yearly ($96/yr) or $10/month |
- Marqly
- Free · $72/year (≈$6/mo) or $9/month
- Toby
- Free · Productivity $4.50/member/month billed yearly ($54/yr) or $6/month; Team $8/member/month billed yearly ($96/yr) or $10/month
Pricing
- Marqly: Marqly has a free tier; paid plans are $72/year (≈$6/mo) or $9/month. 7-day free trial of Pro. Free tier needs no card and stores up to 2,000 bookmarks with search across your whole library; every AI feature is Pro — auto-tagging, summaries, semantic search, AI Q&A over saves and video chat.
- Toby: Toby has a free tier; paid plans are Productivity $4.50/member/month billed yearly ($54/yr) or $6/month; Team $8/member/month billed yearly ($96/yr) or $10/month. Free Starter plan caps at 60 saved tabs total — over the limit you keep read access but can't add more. No published trial length. Legacy free accounts were force-migrated to Starter in November 2024.
About Toby
Toby is a visual tab manager built around the browser's new-tab page. Open tabs save into drag-and-drop collections, whole sessions can be stashed and restored in one click, and collections group into spaces that can be shared with teammates or published as public links that require no Toby account. It began inside Vancouver venture studio Axiom Zen in 2016, was once named a top Chrome extension of the year by Google and Product Hunt, and now claims more than 500,000 users under operator Launch Labs. Extensions cover Chrome, Edge, and Firefox, a web app works anywhere, and companion apps bring collections to iOS and Android. Toby AI can name, sort, and group open tabs automatically. Toby stores links rather than page content, so there is no archiving, highlighting, or full-text search. The free Starter plan caps at 60 saved tabs; Productivity costs $4.50 per member per month billed yearly, and Team runs $8 with SSO and centralized billing.
Where Toby wins
- Best-in-class session workflow: save all open tabs into visual collections in one click, then restore them later
- Real team features rare in this category — shared spaces, member invites, org-wide collections, and SSO on the Team plan
- Public sharing works without friction: anyone can view a shared collection link, no Toby account needed
- Broad reach for a tab manager: Chrome, Edge, and Firefox extensions, a web app, plus iOS and Android companion apps
- Toby AI names, sorts, and groups your open tabs into collections automatically
- Long track record — around since 2016, once a Google-and-Product-Hunt extension of the year, still updated as of June 2026
Where Toby falls short
- The free plan caps at 60 saved tabs total, and the 2024 forced migration of legacy free users left lasting resentment (4.2 stars on Chrome Web Store)
- Stores links only — no page archiving, highlights, or full-text search, so nothing survives link rot
- Per-member subscription pricing gets steep for solo users compared with one-time-purchase alternatives
- No Safari extension and no offline mode; the mobile apps are thin companions, not full clients
- No public API, and only Toby's own JSON export preserves notes and tags
About Marqly
Marqly is an AI bookmark manager built around a browser extension for Chrome, Edge, Firefox, and Safari, plus a web app, an iOS app, and an Android app. On Pro, every save is tagged and summarized automatically and semantic search retrieves a bookmark by describing what you remember instead of matching exact keywords; the free tier is the manual half — saving, boards, highlights and keyword search. On YouTube, an AI card next to the player adds a streaming summary, a playback-synced transcript, and transcript-grounded chat. A built-in highlighter marks up any website in six colors with notes that persist across visits, boards collect links and highlights into shareable public pages, and any page can be captured as a clean PDF locally in the browser. Imports from Pocket, Raindrop, and standard browser bookmark exports make switching quick. A free tier requires no card and stores up to 2,000 bookmarks with search across your whole library; Pro lifts that cap to unlimited and adds full AI capabilities for $72/year (with $39 first-year offer) or $9/month with a 7-day trial.
Where Marqly wins
- Semantic search finds saves by meaning — describe what you remember, no exact titles needed
- AI tags and summarizes every save automatically, so nothing needs manual filing
- YouTube AI card puts summaries, transcript, and Q&A right on the watch page
- Highlights in 6 colors persist on the page itself and sync to your library
- Screen-faithful save-as-PDF handled locally in the browser
- One-click imports from Pocket, Raindrop, and browser bookmark files
Where Marqly falls short
- Free tier stores up to 2,000 bookmarks (without AI); unlimited bookmarks and all AI capabilities require Pro
- No AI at all on the free tier — auto-tagging, summaries, semantic search and chat are all Pro
- Lifetime plans (AppSumo, 2022-24) save, browse and search without limit, but include no AI
- No offline reading mode
- No public API or self-hosting option
The core difference: Finding saves when you forgot the exact title
The most frequent pain point with traditional bookmark tools like Toby is search failure. When you save hundreds of links and later only remember the concept—not the exact title or tag—keyword matching comes up empty. Marqly indexes the actual meaning of your bookmarks, articles, highlights, and YouTube transcripts with semantic embeddings.
Keyword & Tag Matching
Matches titles, tags, and exact strings. If you paraphrase or forget the exact wording, the save stays hidden.
"study about sleep cycles and focus"Semantic AI Search
Understands natural-language concepts. Find any bookmark by describing what you remember, just like asking a human colleague.
"study about sleep cycles and focus"Switching from Toby to Marqly
Yes. Export your data from Toby (most tools export standard bookmark HTML or CSV), then import the file into Marqly — AI tags everything automatically and semantic search works across all of it.
Marqly vs Toby FAQ
Which is better, Marqly or Toby?
It depends on the job. Toby is a better fit if you need teams and tab hoarders who work out of dozens of open tabs and want to save, restore, and share whole sessions — not archive page content. Marqly wins when finding saves again matters most: it adds semantic search (find by meaning), AI summaries, YouTube AI (summary, chat, transcript) on top of standard bookmarking, so you can retrieve any save by describing it.
Is Toby free?
Toby has a free tier; paid plans are Productivity $4.50/member/month billed yearly ($54/yr) or $6/month; Team $8/member/month billed yearly ($96/yr) or $10/month. Free Starter plan caps at 60 saved tabs total — over the limit you keep read access but can't add more. No published trial length. Legacy free accounts were force-migrated to Starter in November 2024.
Can I switch from Toby to Marqly?
Yes. Export your data from Toby (most tools export standard bookmark HTML or CSV), then import the file into Marqly — AI tags everything automatically and semantic search works across all of it.
Does Toby have AI search?
Toby offers AI tagging. Marqly covers the full AI layer — auto-tagging, summaries, semantic search, and AI Q&A over your saves — plus YouTube summaries, transcripts, and video chat on the watch page.
Is Marqly free?
Yes — Marqly has a free tier with no card required: up to 2,000 bookmarks, all of them readable and keyword-searchable. Pro is $72/year (about $6/month billed annually) or $9/month, with a 7-day free trial, and unlocks the AI layer — semantic search, auto-tagging and summaries, AI Q&A over your saves, and chat with YouTube videos.
