Pocket vs Toby: Which is better? (2026)
The short answer
Toby — Mozilla sunset Pocket in July 2025, so Toby wins on existence, but it's a different tool: a visual tab manager for saving and restoring browser sessions, not an article archive. Tab-hoarding teams gain; long-form readers should keep looking.
Feature comparison
| Feature | Toby | Marqly | |
|---|---|---|---|
| AI auto-tagging | — | ✓ | ✓ |
| Semantic search (find by meaning) | — | — | ✓ |
| AI summaries | — | — | ✓ |
| YouTube AI (summary, chat, transcript) | — | — | ✓ |
| Chat with your saves | — | — | ✓ |
| Web highlighter | ✓ | — | ✓ |
| Notes on highlights | — | ✓ | ✓ |
| Save page as PDF | — | — | ✓ |
| Full-text search | ✓ | — | ✓ |
| Save all open tabs | — | ✓ | ✓ |
| Public sharing (boards/collections) | — | ✓ | ✓ |
| Pocket import | — | — | ✓ |
| Browser bookmarks import | ✓ | ✓ | ✓ |
| Offline reading | ✓ | — | — |
| iOS app | ✓ | ✓ | ✓ |
| Android app | ✓ | ✓ | — |
| Browser extension | ✓ | ✓ | ✓ |
| Free tier | ✓ | ✓ | ✓ |
| Public API | ✓ | — | — |
| Self-hostable | — | — | — |
| Price | See site | Free · Productivity $4.50/member/month billed yearly ($54/yr) or $6/month; Team $8/member/month billed yearly ($96/yr) or $10/month | Free · $48/year (≈$4/mo) or $8/month |
- See site
- Toby
- Free · Productivity $4.50/member/month billed yearly ($54/yr) or $6/month; Team $8/member/month billed yearly ($96/yr) or $10/month
- Marqly
- Free · $48/year (≈$4/mo) or $8/month
Pricing
- Pocket: Pocket has shut down and no longer accepts new users. Mozilla shut down Pocket on July 8, 2025. Saves could be exported until October 8, 2025, after which all user data was permanently deleted. Premium subscribers received prorated refunds.
- Toby: Toby has a free tier; paid plans are Productivity $4.50/member/month billed yearly ($54/yr) or $6/month; Team $8/member/month billed yearly ($96/yr) or $10/month. Free Starter plan caps at 60 saved tabs total — over the limit you keep read access but can't add more. No published trial length. Legacy free accounts were force-migrated to Starter in November 2024.
- Marqly: Marqly has a free tier; paid plans are $48/year (≈$4/mo) or $8/month. 7-day free trial of Pro. Free tier needs no card; Pro unlocks chat with saves and video chat.
About Pocket
Pocket was one of the most popular read-it-later services on the web. Launched in 2007 as Read It Later and acquired by Mozilla in 2017, it let people save articles, videos, and links from any browser or app, then read them later in a clean, distraction-free view — online or offline — on iOS, Android, and the web. A free tier covered core saving and reading, while Pocket Premium added a permanent article archive, full-text search, and suggested tags. Pocket was built into Firefox and grew a large audience around its editorial Discover recommendations. In May 2025 Mozilla announced it was discontinuing the service: Pocket stopped working on July 8, 2025, exports remained available until October 8, 2025, and remaining data was then permanently deleted. Anyone who kept a Pocket export ZIP can still import those saves into most modern bookmark managers and read-it-later apps.
About Toby
Toby is a visual tab manager built around the browser's new-tab page. Open tabs save into drag-and-drop collections, whole sessions can be stashed and restored in one click, and collections group into spaces that can be shared with teammates or published as public links that require no Toby account. It began inside Vancouver venture studio Axiom Zen in 2016, was once named a top Chrome extension of the year by Google and Product Hunt, and now claims more than 500,000 users under operator Launch Labs. Extensions cover Chrome, Edge, and Firefox, a web app works anywhere, and companion apps bring collections to iOS and Android. Toby AI can name, sort, and group open tabs automatically. Toby stores links rather than page content, so there is no archiving, highlighting, or full-text search. The free Starter plan caps at 60 saved tabs; Productivity costs $4.50 per member per month billed yearly, and Team runs $8 with SSO and centralized billing.
Which should you choose?
Mozilla sunset Pocket in July 2025, handing Toby this contest on a technicality — but Toby competes in a different event. It’s a visual tab manager built around the browser’s new-tab page: open tabs save into drag-and-drop collections, whole sessions stash and restore in one click, and collections group into spaces you can share with teammates or publish as public links that need no Toby account. Pocket was about reading content later; Toby is about managing working sessions now.
Choose Pocket if
- Off the table since 2025 — the service closed in July and the export window that October.
- Only its exported CSVs outlived it.
Choose Toby if
- You work out of dozens of tabs and want them saved, restored, and organized visually — with Toby AI naming and grouping them automatically.
- Your team needs shared link collections: member invites, org-wide spaces, and SSO on the Team plan are features almost nothing else in this space offers.
- You want reach beyond Chrome — extensions for Edge and Firefox, a web app, and companion apps on iOS and Android.
For a former Pocket user, though, the gaps are structural. Toby stores links only — no page content, no offline reading, no highlights, no full-text search — so a dead URL means the content is simply gone, the very fragility Pocket’s readers never had to think about. The free Starter plan also caps at 60 saved tabs total, with paid plans priced per member at $4.50/month billed yearly. The bottom line: teams drowning in shared tabs get real value here; solo readers mourning Pocket should route their export to Instapaper, Matter, or Raindrop.io and let Toby stay what it is — a session manager, not a library.
The option both sides overlook
If the real problem is finding things again, neither Pocket nor Toby fully solves it. Marqly auto-tags and summarizes every save with AI and lets you retrieve any of them by describing what you remember — plus a highlighter, YouTube summaries with transcripts, and save-as-PDF. There's a free tier with no card required.
Pocket vs Toby FAQ
Can Toby replace Pocket?
Only if your Pocket use was really link-parking. Toby saves open tabs into visual collections, restores whole sessions, and shares spaces with teammates — but it stores links only. There's no page content, offline reading, highlighting, or full-text search, so nothing survives link rot, and Pocket's read-anywhere experience has no counterpart here.
Is Toby free?
Partially. The free Starter plan caps at 60 saved tabs total — beyond that you keep read access but can't add more. Paid plans are per member: Productivity at $4.50/month billed yearly ($54/year) or $6 monthly, and Team at $8/month billed yearly ($96/year) with SSO and centralized billing.
Can I import my Pocket bookmarks into Toby?
There's no Pocket importer. Toby can import browser-bookmark HTML files, but Pocket's export ZIP contained a CSV, so there's no clean path for a rescued archive. If keeping those saves matters, send them to a tool with a dedicated Pocket import — Raindrop.io, Instapaper, or Wallabag — and use Toby for live sessions.