Competitor Content Gap Analysis Prompt
Identify missing subtopics and angles by comparing your content to top-ranking competitors.
I have articles about: [paste list of existing pages/topics] My main topic focus is "[core topic]". Analyze what subtopics, formats, or questions I am missing that someone interested in "[core topic]" would want. Compare against the top 3 ranking competitors for "[primary keyword]". Return: - 5-7 content gap opportunities - Recommended format for each (blog, video, tool, guide) - Priority score (high/medium/low) based on search potential and brand fit - One unique angle for each gap
How to use this prompt
Always verify keyword suggestions and search volumes in an SEO tool. Use the output as a starting point, then refine for your brand voice and current SERP intent.
- Copy the full prompt above.
- Replace the bracketed placeholders with your own details.
- Paste it into chatgpt, claude, gemini (or your preferred AI tool).
- Iterate on the output: add constraints, ask follow-ups, or combine multiple results.
Why this prompt works
It gives the AI a clear role, specific inputs, and an output format. That structure reduces vague responses and gives you a draft you can refine in minutes instead of hours.
Frequently asked questions
Do I need competitor URLs?
Yes, or at least competitor topics. The more context, the more precise the gaps.
How often should I run a gap analysis?
Quarterly or before launching a new content pillar.